Strategic Sales—Basics of Strategic Sales

Salespersons who are responsible for the development of strategically important customers, who want to build a better relationship with their customers and who want to sell effectively and efficiently, as well as all other interested parties.

Today, salespeople need to know more than just their product or service. They require extensive knowledge past simple customer and competitor information, or being able to conduct a sales conversation. Above all, salespersons must approach their key customers strategically and be able to build a relationship with them. This e-training course covers why astrategic approach is more important today than ever. You will learn what strategic sales is allabout. Additionally, you will discover which situations and which customers strategic salesskills make sense for, and finally what mindset and skills are required for this.

• Understanding the importance and content of strategic sales
• Being able to use strategic approaches in a meaningful way
• Knowing and mastering basic competencies and personal skills for strategic sales

This course takes about 60 minutes.